This season, we invite you behind the scenes of our latest campaign shoot – set in the most stunning garden just north of Copenhagen. A location that perfectly mirrors the atmosphere we wanted to capture for this collection. For us, this campaign is more than a visual story – it marks the beginning of a new chapter. A chapter defined by our dedication to elevating every detail, every silhouette, and most importantly, every material.

For a long time, we’ve dreamed of creating a collection where every material embodies our passion for craftsmanship and our ambition to continuously refine what we do. This autumn/winter marks a true milestone in that journey. For the very first time, we’ve crafted an entire collection in 100% premium wool and cashmere – fabrics that feel as luxurious to wear as they are to look at.

The garden was one of those rare places that instantly set the tone – elegant, calm, and full of charm. As we worked, gardeners tended to the grounds while the owner enjoyed his coffee in the pavilion. And then, of course, there were the dogs. One in particular, Lotus, was especially curious and insisted on being part of the action. Before we knew it, Lotus had become a photomodel for a day – and we absolutely loved it. A reminder that spontaneous moments often turn into the most memorable highlights.

The shoot was more than just capturing clothes; it was about telling a story. The flowing silhouettes, the soft textures, and the harmonious tones of the collection were brought to life in an environment that felt both inspiring, intimate and very elegant. Surrounded by nature, the pieces unfolded their full character – each stitch reflecting the dedication and detail that has gone into making this collection so special.